Iphone 6 Cash price

[Anonymous]

Why is the cash price of the iphone 6 so high compared to others. For example the iphone 6 64gb costs £619 from apple but you have it list as 729.99. That is £110 more, infact its cheaper to buy a iphone 6 plus from apple for £699. Please explain why?

[MI5 · Accepted solution]

Business decision mate. Either pay it from O2 or go buy it elsewhere.
No justification, just the way it is.....

[anticpated]

Because Apple need to make as much money from this to fund their next lawsuit.

[Anonymous]

It sometimes happens just buy it from apple if it's better for you

[anticpated]

Only kidding.

[Anonymous]

Hi

This is something that has cropped up a few times before.

If a person does not have the disposable income to pay for it sim free from Apple, then the option of the refresh tariff allows a person to obtain one but sometimes at a higher price as it's being paid for in instalments. It's basically being financed by O2.

I buy mine sim free from Apple too by saving up for it.

Depending on your situation perhaps do the same as the iPhone 6 models will be in limited supply for a while anyway.

[Anonymous]

That's not really true though is it? One of the tariffs is the full phone cost up front and that's still charging over £100 more than the RRP.

[Anonymous]

I'm on the Refresh tariff and I've signed in to look at the upgrade costs and the example O2 give you doesn't seem to make sense.  For the iPhone 6+ 64GB on the £53 / month tariff, the example given is,

Representative example
24 months	Duration of agreement
£789.99	Device cash price
£119.99	Upfront cost
£600.00	Credit amount
0%	Interest rate (fixed)
0%	Representative APR
£25	Monthly device payment
£719.99	Device amount payable
£28	Monthly airtime payment

It says the device cost is £789.99, but the upfront cost plus the credit amount equal the device amount payable which is £719.99.  If you pay the whole phone cost up front though, it is still £789.99.

If you go for the tarriff where you pay £209.99 up front, it appears that the phone cost is £689.99, which is less than buying it from Apple. 

[Anonymous]

O2 set their own prices and won't sometimes reflect what Apple charges sim free.

[davethorp]

It's probably just O2's way of compensating for the fact that they don't charge interest on the phone plan and they don't have their wonderful RPI price rises on the phone plan either