It's not O2's policy to price match every deal out there. They might do if you call 202 and speak to retentions, but it's not guaranteed.
CPW heavily discount in order to get sales so that's why you will see the same tariffs cheaper but they also try and make money back by forcing insurance or other add ons onto customers.
PS. Forget "loyalty" as it doesn't exist anymore.
I have no affiliation whatsoever with O2 or any subsidiary companies. Comments posted are entirely of my own opinion. This is not Customer Service so we are unable to help with account specific issues.
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