iPhone 17. More delightful. More durable. 6.3-inch ProMotion display, Ceramic Shield 2, all 48MP rear cameras, Centre Stage front camera, A19 chip and more.
Introductory offer. Save up to £144 on selected tariffs. Ends 8 October*
*Apple iPhone 17: £144 saving achieved by £4 per month discount on our Unlimited Airtime Plans over 36 months. Airtime discount applies until you change tariff, leave or upgrade. Data allowances must be used within the month and cannot be carried over. Direct purchases only. Subject to availability. Ends 08 October 2025.
Apple announced iPhone 17 at the Apple Event on 9th September, 2025. It will be available for pre-order on 12th September, 2025, and available to buy on 19th September, 2025.
Packed with innovation, meet iPhone 17. It combines sleek design with powerful performance, smarter AI features, and an upgraded camera system.
Key highlights include:
- A stunning 6.3-inch ProMotion display with slimmer borders, up to 3000 nits peak brightness, and always-on functionality - Ceramic Shield 2, tougher than any smartphone glass, with triple the scratch resistance for everyday durability - The lightning-fast A19 chip with Apple Intelligence on iOS 26, powering seamless multitasking, live translation, and elevated gaming experiences - A Dual Fusion rear camera with a 48MP wide and 24MP default resolution for sharper detail and balanced photography - An upgraded 24MP front camera with Centre Stage, a wider field of view, and AI-powered framing for selfies and video calls - All-day battery life with 8 hours longer than iPhone 16, plus fast charging that delivers 50% in 20 minutes or up to 8 hours of video in just 10 minutes With its immersive display, intelligent features, advanced cameras, and incredible all-day battery, iPhone 17 is designed to keep up with everything you do.
A portable camera studio in your pocket; iPhone 17 camera is ready for action whenever you need it.
The duo lenses at the rear combine to create an almighty photography powerhouse. Boasting a 48MP main lens and a 12MP ultra-wide lens, iPhone 17's rear camera allows you to capture every detail in perfect clarity, near or far. Plus, shoot incredible 4K videos with ultimate smoothness.
To the front, you'll find an upgraded 24MP camera. The addition of 6 plastic lens elements improves resolution, allowing you to capture the perfect self-portrait or group photo, and look sharp as ever on video.
iPhone 17 delivers all-day battery life, giving up to 30 hours of video playback.
With fast charging, you can power up to 50% in just 20 minutes, or enjoy up to 8 hours of video playback from only a 10-minute charge, so you’re never low on power for long.
iPhone 17 features a stunning 6.3-inch ProMotion display that combines a 120Hz refresh rate with power efficiency for seamless performance.
Slimmer borders create a more immersive viewing experience, while peak brightness reaches 3000 nits for clear visibility even in bright sunlight, and the always-on display dims to just 1 nit.
With Ceramic Shield 2 offering three times more scratch resistance than before, the iPhone 17 display is not only beautiful, but also incredibly durable for everyday use.
iPhone 17 brings Apple Intelligence to the forefront, with innovative features such as Live Translation and the ability to ask questions about what you see on your screen.
Yes, it is. Enjoy speedy connection when you're on the go thanks to O2's reliable 5G network. Game, stream, or scroll on the go without missing a beat.
At O2, we have a range of ways to pay for iPhone 17. Whether you're looking to spread the cost with a pay monthly contract or go SIM free, we've got a deal to suit you.
Absolutely - it's quick, easy and efficient to charge your iPhone 17 wirelessly. Simply pop your device onto a MagSafe or Qi-certified wireless charger, and your phone will be back to full juice in no time.
It's a good idea to protect your new iPhone 17 from bumps and scrapes. At O2, we have a great range of iPhone 17 cases and screen protectors from a range of brands to ensure your device is protected.
iPhone 17 Pro. The most powerful iPhone ever. Brilliant 6.3 - inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and breakthrough battery life.
Introductory offer. Save up to £144 on selected tariffs. Ends 8 October*
*Apple iPhone 17 Pro: £144 saving achieved by £4 per month discount on our Unlimited Airtime Plans over 36 months. Airtime discount applies until you change tariff, leave or upgrade. Data allowances must be used within the month and cannot be carried over. Direct purchases only. Subject to availability. Ends 08 October 2025.
Introducing iPhone 17 Pro. Forged in aerospace-grade aluminium alloy with 20x better thermal conudctivity than the previous titanium. Powered by the all-new A19 Pro chip (3nm) with upgraded 12GB RAM, 6-Core CPU, 6-Core GPU, and neural engine, it handles AI, gaming, and multitasking with ease. Apple Intelligence on iOS 26 takes it further, helping you write, create, and edit on the fly.
Experience the redesigned camera bar featuring a triple 48MP camera system, including greater telephoto resolution with up to 8x optical zoom. The main lens delivers brighter low-light shots and cinematic depth, while the 18MP front camera unlocks ultra-clear selfies and dual video capture. With Camera Control, switching modes and adjusting focus is instant.
Shoot like a pro with 4K video, pro-grade Dolby Vision, and spatial audio capture with studio-quality mics. Vapor chamber cooling keeps performance steady through long edits or demanding gaming sessions.
Enjoy it all on a 6.3-inch LTPO OLED ProMotion display with liquid glass. Ultra-smooth to touch, ultra-tough against scratches. A larger battery supports faster charging than ever.
Finished in a lighter aluminium frame, iPhone 17 Pro comes in bold new copper-orange and deep blue, alongside classic tones. And with IP68 water resistance, it’s built to last.
Immerse yourself in the 6.3 - inch LTPO OLED ProMotion display. Tough. Bright. Silky smooth 120Hz refresh rate. Experience Liquid Glass in iOS, a stunning 'liquid' interface that flows effortlessly when moving through apps and games.
Store your photos, app data and files with ease on 256GB. Upgrade to 512GB and 1TB to make the most of 4K 120 fps Dolby Vision video, downloading playlists and movies for long trips.
The redesigned horizonal camera bar features a triple 48MP system, built for creators and everyday moments. Shoot crisp detail from far away with the upgraded 8x telephoto optical zoom at 200mm or 4x zoom at 100mm, and 40x Digital zoom.
Experience greater resolution on a 18MP Centre Stage front camera for sharper selfies and clearer FaceTime. Capture your reaction and what you’re seeing at the same time using new Dual Capture video recording.
With Camera Control, you can instantly launch the camera, fine-tune focus, or switch modes with a tap, so you’ll never miss the shot. And for filmmakers, iPhone 17 Pro is 4k for crafting action-packed cinema right from your hands. Go pro with Dolby vision HDR, 4k120, and support for ProRes RAW capture. Record all information for the highest level of control and quality post-production.
Support for ProRes RAW capture. Records all information for better postproduction giving you highest level of control and quality.
iPhone 17 Pro goes further. Perform through the day with up to 31 hours video playback on the enormous battery, optimised for greater power efficiency on iOS. When it’s time to recharge, fast charging with a high-wattage adapter delivers up to 50% charge in 20 minutes. Plus, MagSafe wireless charging capabilities.
Powered by the new A19 Pro chip, AI runs faster, smarter, and more seamlessly than ever. Boost creativity and productivity using generative writing tools, advanced photo editing, and Visual Intelligence that lets you learn more about what’s in your images. Apple Intelligence also works across Notes, Messages, and Mail to help draft text, tidy up phrasing, or suggest replies instantly.
Discover the latest iPhone 17 Pro deals and Pay Monthly contracts for pre-order right here at O2. Choose a flexible plan to spread the cost and get O2 Extras tailored to your lifestyle. Plus, unlock O2 Priority for even more benefits and exclusive offers across travel, shopping and entertainment.
iPhone 17 Pro Max. The most powerful iPhone ever. Brilliant 6.9 - inch display, aluminium unibody design, A19 Pro chip, all 48MP rear cameras and best-ever battery life.
Introductory offer. Save up to £144 on selected tariffs. Ends 8 October*
*Apple iPhone 17 Pro: £144 saving achieved by £4 per month discount on our Unlimited Airtime Plans over 36 months. Airtime discount applies until you change tariff, leave or upgrade. Data allowances must be used within the month and cannot be carried over. Direct purchases only. Subject to availability. Ends 08 October 2025.
Apple iPhone 17 Pro Max was announced on 9th September, 2025 it's coming soon to O2. Pre-order will be available from 12th September 2025, and the official iPhone 17 Pro Max release date is on 19th September, 2025.
Super powerful and packed with awesome features, designed to give you the biggest screen, best camera, and longest battery life in the iPhone 17 lineup.
Featuring a massive 6.9 inch Super Retina XDR display with ProMotion and up to 120Hz refresh rate - enjoy crystal-clear detail wherever you are.
iPhone 17 Pro Max runs on the A19 Pro chip. Delivering 40% better sustained performance compared to iPhone 16 Pro and lightning fast 6-core GPU power for visually intensive gaming, creative programs and multitasking.
Ready for an even more advanced camera experience? iPhone 17 Pro Max has a quad lens system featuring Pro Fusion, Fusion Main, Fusion Ultra Wide and Fusion Telephoto - each lens built with 48MP.
With the biggest battery in the iPhone 17 range, iPhone 17 Pro Max is built to last beyond a day on a single charge with up to 37 hours of video playback.
Yes, it does. Engineered with Apple Intelligence, iPhone 17 Pro Max delivers awesome AI tools to boost everyday productivity. From live translations to dazzling photo edits, Apple Intelligence is designed to make life that bit easier.
Keep everything safe and secure with iPhone 17 Pro Max's massive internal storage options. You can choose from: 256GB, 512GB, 1TB or 2TB for maximum space.
iPhone 17 Pro Max comes loaded with a quad lens setup, each one with 48MP. Enjoy 8 Pro lenses in your pocket with Pro Res capture, including: Pro Fusion, Fusion Main, Fusion Ultra Wide and Fusion Telephoto with 8X optical zoom for snapping sharp details at a distance.
The 18MP front Centre Stage camera makes sure your selfies and video calls look as sharp as you do, while giving you flexibility to frame your shots how you want. Always get everyone in the group photo with AI tools to automatically widen your field of view or change your orientation without rotating iPhone.
Packed with higher resolution and ultra-stabilised video optimised for handheld video capture.
How long does iPhone 17 Pro Max battery life last?
iPhone 17 Pro Max delivers all-day performance with ease and up to 37 hours video playback and a thermal management system to improve power efficiency - it's the most powerful battery life on iPhone.
Built with an aluminium unibody design that dissipates heat and an upgraded Ceramic Shield 2 offering industry-leading protection and 3x better scratch resistance. iPhone Pro Max is made to last, from tough adventures to everyday use.
Embrace a huge screen with iPhone 17 Pro Max. Bringing you a huge 6.9 inch Super Retina XDR display with ProMotion and up to 120Hz refresh rate. That means silky-smooth scrolling and crystal-clear detail, whether you’re streaming, scrolling or gaming on the go.
Explore our full range of Apple accessories Opens in new tab. Find everything you need to get the most out of your new iPhone 17 Pro Max, including Airpods.
Discover all of our latest iPhone 17 Pro Max Pay Monthly plans and customisable contracts right here - we've got a tariff to suit you. Coming soon to O2.
iPhone Air. The thinnest iPhone ever. 6.5-inch display, durable Ceramic Shield front and back, A19 Pro chip, 48MP Fusion camera system and Centre Stage front camera.
Introductory offer. Save up to £144 on selected tariffs. Ends 8 October*
*Apple iPhone Air: £144 saving achieved by £4 per month discount on our Unlimited Airtime Plans over 36 months. Airtime discount applies until you change tariff, leave or upgrade. Data allowances must be used within the month and cannot be carried over. Direct purchases only. Subject to availability. Ends 08 October 2025.
Apple announced iPhone 17 Air on 9th September, 2025. It will be available for pre-order on 12th September, 2025, and available to buy on 19th September, 2025.
Introducing Apple iPhone Air - Apple’s thinnest and most power efficient iPhone yet.
Built with a robust Grade 5 titanium frame made from 80% recycled titanium, it’s made to feel feather-light while delivering unstoppable durability. Get all-day use with a huge all-day battery, plus support for fast-charging and MagSafe.
Powered by Apple's all-new A19 Pro chip, iPhone Air delivers fast, fluid performance whether you’re streaming, gaming or multitasking.
Fit all your favourite entertainment into the palm of your hand with an immersive 6.5 inch Super Retina XDR display with ProMotion. Silky-smooth refresh rates at up to 120Hz, plus Always-On functionality and better anti-reflection so key info is always visible.
Capture everything in sharp quality with the 48MP Fusion main camera and 18MP Center Stage front camera for detailed photos, smooth video calls, and stunning selfies.
Pair your style with the stunning colourways for iPhone Air's ultra-slim titanium design. Choose from: Sky Blue, Light Gold, Cloud White or Space Black.
Is Apple iPhone Air the same as Apple iPhone Plus?
iPhone Air and iPhone Plus are very different devices within the iPhone range. iPhone 17 Air is designed to be Apple’s thinnest and lightest iPhone ever, with a slim titanium build, smaller battery, and a focus on portability and style.
iPhone Plus is known for larger screens, longer battery life, and a more traditional design - they’re all about giving you maximum display space and long-lasting power.
So if you’re after a super-slim, ultra-light handset, then iPhone Air is a great choice. If you prefer a bigger screen and longer battery life, iPhone Plus is your go-to.
Built with a 48MP Fusion main camera and an 18MP Center Stage front camera, you'll be snapping your sharpest shots yet. With Center Stage, dual capture combines the front and back camera into one shot so you can record your reactions while capturing all the action.
From small trees across the valley to deep colour accuracy, the 2X Telephoto lens with machine learning captures lifelike details. Including Focus Control and Bright Style features for a pop of vibrance. For high-quality photos, ultra-slick video calls, and crisp selfies - iPhone Air delivers next-level results.
Packed with heaps of space, iPhone Air comes with a massive 256GB internal storage. Ideal for keeping all of your apps, files and photos together without compromising on what matters most.
The massive all-day battery breathes life into iPhone Air. Delivering remarkable performance with up to 27 hours video playback and up to 50% charge in 30 minutes. Fast-charging and MagSafe compatibility gives you convenient charging on the spot, letting you enjoy iPhone Air's awesome features all day, every day.
And, Adaptive Power Mode intuitively learns your power usage, anticipates when you might need more and proactively conserves power for when you need it most.
Built with a huge 6.5 inch screen with a stunning Super Retina XDR display with ProMotion, iPhone Air delivers awesome graphics in a roomy setting. Ideal for gaming on the go, binge watching the latest movies or powering through tasks.
Yes, absolutely we do. You can find our Apple accessories online or in store to pair iPhone 17 Air with everything you need to get the most out of your new phone.
Yes - iPhone Air is eSIM-only. Delivering speedy 5G wireless connectivity for the first time on iPhone using Apple's incredible N1 chip, enabling Wi-Fi 7 and Bluetooth 6.
Absolutely, it is. Engineered with space craft grade titanium enabling maximum durability. The next generation Ceramic Shield 2 encloses the titanium shield on both sides for the first time on iPhone delivering 3x better scratch resistance compared to iPhone 16 - it's Apple's toughest design yet.
Browse all of our upcoming iPhone Air deals and Pay Monthly plans. Whether it's customisable contracts you're looking for, or a pre-built tariff - we've got you covered. Coming soon to O2.
Seen people mentioning switch up only able to do in store. Last year and today I was able to do it online no issues (apart from the system crashing for 40 minutes)
i managed to get an order through and it does say next week so hopefully that doesn’t change like last year.
I am starting to think they do it on purpose (letting the website crash) to control the flow of orders because it’s the same every year and a company of this size not being able to get a few engineers to add some load balancing seems highly unlikely.
That is why they put the queue in place, to load balance the site, but people will be sheep and click F5 to try and get in..
We advise people to do it in Store as it stops them turning round when they get your device and saying its got damage etc... and if done in store its all cleared down and sorted and saves the horror stories of it been a cluster...
And I dont understand if people have such a bad experience then why not wait or find a new network...
This is not customer services and we dont have access to your account I do not work for o2 or any VMo2 /Telefonica/Liberty Global Company
tiple horror stories of online switch citing problems with condition of returned phones and the phone not being cleared from their account meaning they are charged for two mobiles for months
We don't recommend certain things just for the sake of it, rather we try to stop members from experiencing such problems
All phones now have an upfront cost even on Switch Up, and its anywhere between £1 and £50.. if you are getting an upgrade cost to pay off the device, check your dates and you have switch up (daft I know)..
Apple have pushed all their dates out as well, to mid October and later
This is not customer services and we dont have access to your account I do not work for o2 or any VMo2 /Telefonica/Liberty Global Company
Don't the stores work off the website too though? So they will have been experiencing the same issues. I went into store for the 16 last year and they couldn't order either as the whole system crashed. I didnt manage to do it in store so tried online and the day after I eventually ordered one but then they told me afterwards that the date had changed to over a month or so. I ended up cancelling it and placing a new order which they then took down my phone number wrong and couldn't receive the code therefore couldn't get the phone at all! 🤣
They all work off the new (improved 🤣 ) 360 platform...
Its always a mess on pre-order day for Apple devices for some reason, and it seems like most places had virtual queues. Apple pushed delivery dates out by a month and telling people the only store for collections was Cambridge for some reason ...
I learnt a long time ago leave it a month then order one
This is not customer services and we dont have access to your account I do not work for o2 or any VMo2 /Telefonica/Liberty Global Company
The upgrade link would not work for Switch up, then when it did it'd either crash midway through, or work and redirect you to the online store but then the online store would throw a fit. I gave up in the end and called up the contact centre.
My order was placed at 15:07 and just an email to say my delivery will be delayed by 2 weeks.
Ordered a Silver Pro Max - 512 - I dread to think how long it'll take for the Orange variants.
iPhone 16 Pro Max (EE/O2) Samsung Galaxy Z Fold7 (Vodafone/Three).
The website was unusable yesterday, would work slowly for a few seconds, crash the next, and if you were lucky, you may have had a queue which never worked. Finally made it to the checkout multiple times only for it to crash, tried from 1 p.m. to 2 p.m. Gave up in the end and called instead, managed to order a 17 PM 2TB Silver.
Even signing the contract put me into a seven-minute queue, and the agent had to wait with me. Absolutely pathetic for a communication company. Same crap every year with Apple releases; you'd think they'd be able to handle the massive load increase by now especially when you know the exact date weeks in advance as well as the exact time.
My order was showing in my email that I had at 2:40 p.m was for a launch day delivery, but then I received another email at 6 p.m. saying it may be delayed by up to two weeks. Yet checking the website around that time it was still showing that specific model as a launch day delivery still while others were delayed. So who knows when that will show up.