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Morning all,
As some keen eyes may have already spotted, we’ve very recently launched ‘Like New’. Like New devices from O2 are fully tested and refurbished handsets that have been returned to us for whatever reason. The important thing to remember is, every one of them goes through a 5 point check and if you change your mind, you’ll have 14 days to return it to us just like with a brand new phone.
So, why are O2 doing this?
As the second hand mobile market continues to grow, knowing who to trust online is a tricky business. While people on online auction and classified sites seem to be offering great deals, after buying and testing a range of second hand phones, O2’s research seems to suggest that these deals are too good to be true.
Out of 52 phones bought across a range of popular online auction sites:
- 33 were falsely advertised
- 17 had something fundamentally wrong with them
- 25 weren’t in good enough physical condition to be resold
- 7 were fakes
- 2 devices never turned up
Dominic Littlewood’s take on it
All the phones O2 received were analysed by O2 before being given to independent expert and consumer champion Dominic Littlewood, of Fake Britain and Saints and Scroungers fame, to assess. He said:
“If it seems too good to be true, it probably is. Not only were a lot of the phones I looked at fake, or broken, some didn’t even turn up. If you’re buying a second hand phone, you are far better buying from a trusted operator where you can get a guarantee, rather than a stranger off the internet. You wouldn’t buy a phone from Del Boy, would you?”
What are the five-point checks and grades?
Each handset has to go through a series of checks to make sure it is in perfect working order for its new owners. Things tested include the physical condition of the phone – if it is not perfect, nearly perfect, or perfectly fine (with a maximum of 5 minor scuffs or scratches) then it cannot be resold. Phones are also tested to make sure they are not fake or stolen before being run through five key checks to make sure they are in fully working order:
- Battery – ensuring the phone takes and holds a charge
- Audio – getting clear and crisp sound from speakers and microphones
- Screen – checking typing, rotation and pinch to zoom functions
- Interface – checking the buttons, security features and cameras all work
- Connectivity – making sure connectivity features like Wi-Fi work correctly
If a phone passes these checks, it is then wiped of all data, which is particularly important given 10% of phones in the study either had old customer data on them, or content such as images and video that would not be suitable for minors.
How do I buy ‘Like New’ handsets?
If you’re interested in buying a second hand device from someone you can trust, safe in the knowledge that the phone works perfectly then head right on over here and have a look at our range:
“You wouldn’t buy a phone from Del Boy, would you?”
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Hi @Chris_K After a very quick read these seem like a good idea. One question. Are they locked to O2?
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Right, as someone who sells on auction sites I take personal offence at this:
"While people on online auction and classified sites seem to be offering great deals, after buying and testing a range of second hand phones, O2’s research seems to suggest that these deals are too good to be true.
Out of 52 phones bought across a range of popular online auction sites:
33 were falsely advertised
17 had something fundamentally wrong with them
25 weren’t in good enough physical condition to be resold
7 were fakes
2 devices never turned up"
1. Were the buyers looking for fair prices or dirt cheap unrealistic offers? Looking at O2 like new, those prices seem fair to high, was the same price band applied to the auction sites or was it "selective purchasing"
2, applying the same techniques to Forum posts regarding O2 "refurbished" handsets.
Out of 20 posts:
12 were falsely advertised
15 had something fundamentally wrong with them
3 weren’t in good enough physical condition to be resold
2 devices never turned up
1 was a brand new unit
I get that O2 have this new/rebranded scheme going on and need to find their place in a loooooong established market, but doing so at the expense of faith in legitimate eBay etc sellers is not on... It's hard to get sales due to people worrying about scammers, let alone if the big boys wanna jump in the pool.
May I suggest before paying Dominic Littlewood sums of money to promote this scheme, O2 pay Anovo to add some more staff to do these 5 point checks, some recent stories have proved otherwise.
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On ebay no doubt 😉
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