Apple Watches bought directly from Apple

[JPF]

Has anyone ever had an issue with O2 refusing to set up a cellular plan for an Apple Watch purchased direct from the manufacturer?

For 4 months I have gone through hell trying to get a plan set up and my watch configured so that it does not need to be within close range of my phone. 

I have now been told that O2 “policy” does not permit a data plan to be set up for an Apple Watch O2 has not supplied - yet they have seemingly set up an account (with a number allocated to my watch) that I am unlikely to be able to use properly.

i cannot see how O2 can possibly impose such restrictions on customers - indeed I would imagine that Apple would have something to say about this

[MI5]

@JPF 

It's their standard excuse for systemic system failures.

It is possible but O2 are so useless they are incapable of fixing the issue.

Activate Apple Watch Guide 

[jonsie]

Complete rubbish

There is no such policy, merely advisers who have no idea and want to pass the problem onto the next adviser you call

I don't have an answer other than try the social media team on the links below

Others such as @madasafish may help

All we know is here : Activate Apple Watch Guide