Apple to Bring Improvements to AppleCare+ and iOS Device Support.
My thoughts.
Having Apple care+ available as a subscription option tied to iTunes is a great idea as paying out a large chunk for cover is to some daunting.
(No comments on other manufacturers having 2 years warranty already are required. ;). )
Source : iclarified
http://m.iclarified.com/entry/index.php?enid=41761