Someone started a poll to question whether people think that data limitation/capping is fair.
I think that's the wrong question to ask. I agree, that if a small percentage of users are abusing the unlimited data option and reducing service for others, then yes, something does need to be done.
O2 say that 97% of its customers currently use less than the 500mb limit but does this include all of their customers or just smart phone/iphone users.
With the launch of the original iPhone, O2 had the market. If you wanted an iphone you had to go with O2. I for one did switch to O2 for this very reason. but the market is now competetive and people are no longer loyal to a brand, they want the best deal.
With technology moving on as quickly as it is, data usage on mobile devices is only going to increase.
We'll be expecting:
Better Apps = More MB
HD Content = More MB
Video/Audo Streaming = More MB
Live TV = More MB
More Email Attachments = More MB
Better Quality Photos (5 Mega Pixels) = More MB
Sat Nav Traffic information = More MB
Multitasking = More MB
Video Conferencing (Apples 'FaceTime') = More MB
The list goes on.
Some people have already checked their current usage and feel that they won't be affected but have they considered all of the above?
Surely, with these new Tarriffs O2 are offering 'Less for More', when the consumer market is always wanting 'More for Less'
The key question that O2 will need to be looking for is:
"Will the new O2 Data limited tariff's make you consider leaving O2?"
