O2 unveils its revolutionary O2 Custom Plans

[Marjo]

• O2 custom plans give customers complete control and flexibility over how and when they pay for their device
• Customers can select their airtime plan, choose how much they pay upfront and how they want to spread the remaining cost of their device– from 3 months up to 36 months

From today, O2 pay monthly customers will have a new way of paying for their devices with the freedom to tailor an individual plan to suit their needs and lifestyle, choosing how much they pay for their new device upfront combined with the ability to spread the remaining cost of their device from 3 to 36 months, all at 0% APR.

This means every O2 customer gets the best value regardless of their contract length and will never pay for a device they already own, proving once more that O2 is the true customer champion as the only UK mobile network operator to offer this level of flexibility and transparency.

This latest innovation builds on O2’s flexible tariffs, launched last November, which give customers the ability to increase or decrease the cost of their airtime plan each billing month, depending on how much data they anticipate using.

To help customers explore the different ways that they can tailor their plans O2 has launched an online calculator.  Using the calculator, new and existing customers can flex their upfront costs, contract duration and airtime plans to understand which option best suits their individual needs.

Nina Bibby, CMO, O2 said: “In 2013, we revolutionised the market with the launch of O2 Refresh which separated the cost of customers’ device and airtime plans.  Our custom plans mark the latest step in breaking away from one size fits all approaches, recognising that all our customers are different and individual, and so are their needs. As the first UK mobile network operator to offer this level of transparency, flexibility and control we’re giving even more power to the consumer.

“Our revolutionary custom plans give new and upgrading customers the freedom to tailor an individual plan to truly suit their needs and lifestyle, with the added peace of mind that the plan they sign up for will continue to be right one for them.”

O2 devices are also now supplied unlocked from their sim and regardless of how many months customers choose to repay their device cost over, the total cost will remain the same. With custom plans, O2 does not penalise customers by adding interest or charging early termination fees, and customers are free to pay off their device in full, at any time. Furthermore, customers who want to upgrade can unlock the value in their latest device via O2 Recycle.

Customers can keep track of their data usage through the My O2 app.  Data usage in the UK will be updated on the app every 30 minutes, while data usage in Europe may take up to 24 hours to update.  This enables our customers to keep check their monthly usage to ensure they’re on the best value airtime plan for them and make the decision if they need to move their tariff up or down to suit their needs.

Custom plans are available on all pay monthly devices. For more information on custom plans, visit: www.o2.co.uk/custom-plans

[Cleoriff]

Yes I've just read @Marjo's response. Therefore I would say the existing customers section should have that added to make it absolutely clear. 

As it stands it is open to misinterpretation. 

[Marjo]

Cheers for your feedback, we'll pass this on. Don't hesitate to ask if you have any further questions or need any clarifications and we'll pass that on as well.

[Glory1]

@Marjo will this be for those of us on business contracts too or only consumer contracts?

[Marjo]

Hey @Glory1, this is currently only for consumer customers. If anything changes we'll let you know.

[pgn]

Now there's a thought. I read about it at the URL below first though - I shall read further and ruminate on it later, along with all the feedback from the Community here... 👍

https://www.ispreview.co.uk/index.php/2018/08/o2-uk-now-lets-you-build-your-own-custom-mobile-phone-...

[Marjo]

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@pgn wrote:

Now there's a thought. I read about it at the URL below first though - I shall read further and ruminate on it later, along with all the feedback from the Community here... 👍

https://www.ispreview.co.uk/index.php/2018/08/o2-uk-now-lets-you-build-your-own-custom-mobile-phone-...

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Hey @pgn, if you ruminated on this, what are your thoughts? We'd love to hear your feedback too on the Custom Plans.

[Chris_K]

Hey all,

If you've not yet seen it, here's our brand new Custom Plans TV advert 

What you think? If you're not familiar with O2's fantastic Custom Plans, in a nut shell, it gives you the power to create a plan that's as custom and personalised as you are. We know "one size fits all" doesn't always fit that well, so Custom Plans lets you create something that's perfectly suited to you.

• Want a 3 month plan? It's yours. A 36 month one, to spread the cost? It's yours. Something in between? It's yours.
• Want to lower your up-front cost? Done. Want to pay a higher up-front for a lower monthly cost? Done.
• Whether you're an internet surfing pro, or just an infrequent Facebook lurker, you can choose the monthly data that's pefect for you.
• Seen a new phone you just need to get, but you're only on month 3 of 36? Just pay off your device plan and upgrade right away.

[pgn]

Only question: manufacturer warranty repair is 2 years, does O2 cover the months after 24 up to 36, or are you "on your own" with a phone you have not fully paid for yet?

[MI5]

Didn't we ask this already?

[pgn]

No harm in mentioning it again for the uninitiated. And it is a gap in stretching purchase beyond manufacturer's standard 2-year warranty.

Unless you know of one that does 3-year warranty, or O2's elevated handset price includes an extension of maintenance for the last 12 months of the 36month term (or an insurance that pays off the ourstanding balance on Device Plan.