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Brand ID and Call Defence

Dave-O2
Community Manager
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Good morning 

 

As we’ve seen for a while, scammers are constantly using new tech and tactics which is making it harder and harder to spot nuisance and fraudulent calls. So, we’re introducing some services to help protect your time, money and peace of mind – at no extra cost 💰

 

Brand ID


This service will alert you via the ‘incoming call’ screen when a genuine business is ringing by showing its brand name and the logo, too*. This will give you the confidence to pick up calls from the businesses you use and allow you to ignore calls from the ones you don’t want to speak to. Here’s how it will look ↘️

 

700x400-hiya-110424 (002).png

If you’re on a Pay Monthly custom plan, SIM Only plan or with O2 Business, you’ll automatically start seeing Brand ID labelling from June 2024 if you’re using an Android smartphone or September 2024 if you’re using an Apple smartphone.

 

 

Call Defence

 

This service will check phone numbers to let you know if a call might be a scam or spam, and it’ll once again alert you via the ‘incoming call’ screen if we think it is. It will be available to those on a Pay Monthly custom plan or SIM Only plan. More on this soon, though 😊

 

Check HERE for more info.

 

We’ve also composed some handy FAQs about the service rollout below:

 

Q: Do I need to do anything to activate Brand ID and Call Defence?

More info
A: No – they’ll be switched on automatically.

Q: Will I get Brand ID and Call Defence when roaming abroad?

More info
A: These services run on the O2 network, so you’ll need to be in the UK for them to work.

Q: Will all calls from legitimate businesses be labelled?

More info
A: No – Brand ID is powered by Hiya, and only companies that have an agreement with them will be labelled. So, you might get calls from genuine businesses that aren’t labelled. Please remember, you should always be wary when giving any personal info over the phone, and if you’re ever worried, just hang up.

Q: Will all scam and spam calls be labelled when Call Defence is rolled out?

More info
A: No – our services are constantly improving, but we can’t guarantee that all scam and spam calls will be labelled. You should always be wary when giving any personal info over the phone, and if you’re ever worried, please hang up.

Q: What should I do if I’ve received a call from a business that’s been incorrectly labelled?

More info

A: Please get in touch with the incorrectly labelled business directly. Then, they can sort things out with Hiya.

 

*Hiya app must be downloaded for logo to appear.

 

Legal Stuff:

 

Consumer:

 

Brand ID and Call Defence: Pay monthly customers only. Brand ID available on Android devices from June 2024, iOS devices to follow later in 2024. Call Defence also available later in 2024. Call labelling services for incoming calls on O2’s UK network only. Brand ID labels companies registered with our service provider Hiya. Call Defence helps detect potential suspicious calls, but we can’t guarantee that all spam or scam calls will be labelled. O2 accepts no liability for third party fraud.

 

O2 Business:

 

Brand ID: Brand ID is available on Android from June 2024, iOS Devices to follow later in 2024.  Call labelling service for incoming calls on O2’s UK network only. Brand ID shows companies registered with our service provider Hiya. No solution can guarantee to prevent 100% of unwanted calls. O2 accepts no liability for third party fraud.

 

You can also find more help and advice on protecting yourself against Fraud in our Vishing, Smishing & Phishing Megaguide

 

Stay safe 🔐

 

 

 

 

iPhone 15 Megathread //  Don't fall for scams  //  How to get Volt benefits
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Bambino
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How long before the scammers copy the logos? This won't move the needle one jot.

I DO NOT WORK FOR O2



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Enlli
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Had something very similar for the past 3 years

This is not O2 and we are all customers here similar to yourself and cannot answer account type queries.
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Oxonian
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Will PAYG customers benefit from this at any point in the future @Dave-O2 ? 

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Oxonian
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Yes @Enlli, incoming calls on my Samsung are labelled "Suspected spam" which I believe to be a Google/Android facility. 👍   

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Enlli
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And a number come through to me with the company name, even if they are not in my address book 

This is not O2 and we are all customers here similar to yourself and cannot answer account type queries.
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MI5
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@Enlli wrote:

And a number come through to me with the company name, even if they are not in my address book 


Due to this https://www.hiya.com/uk

I have no affiliation whatsoever with O2 or any subsidiary companies. Comments posted are entirely of my own opinion. This is not Customer Service so we are unable to help with account specific issues.

Currently using:
Pixel 7a (O2 & Lyca), One Plus 6 (Sfr), iPhone 12 Pro Max (Vodafone)
>>>>>>>>>>>>>>>>
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Dave-O2
Community Manager
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Morning @Oxonian 

 

We're working towards supporting PAYG customers as soon as possible. Watch out for further info 👍

iPhone 15 Megathread //  Don't fall for scams  //  How to get Volt benefits
Contact us on Social MediaFacebook // Twitter // Instagram

 

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Pipstop78
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Oh I like this idea very much 

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Oxonian
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It is good @Pipstop78, but as @Bambino says, the game of cat and mouse with the scammers will continue. 😀 

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