cancel
Showing results for 
Search instead for 
Did you mean: 

Brand ID and Call Defence

Dave-O2
Community Manager
Community Manager
  • 792 Posts
  • 55 Topics
  • 27 Solutions
Registered:

Good morning 

 

As we’ve seen for a while, scammers are constantly using new tech and tactics which is making it harder and harder to spot nuisance and fraudulent calls. So, we’re introducing some services to help protect your time, money and peace of mind – at no extra cost 💰

 

Brand ID


This service will alert you via the ‘incoming call’ screen when a genuine business is ringing by showing its brand name and the logo, too*. This will give you the confidence to pick up calls from the businesses you use and allow you to ignore calls from the ones you don’t want to speak to. Here’s how it will look ↘️

 

700x400-hiya-110424 (002).png

If you’re on a Pay Monthly custom plan, SIM Only plan or with O2 Business, you’ll automatically start seeing Brand ID labelling from June 2024 if you’re using an Android smartphone or September 2024 if you’re using an Apple smartphone.

 

 

Call Defence

 

This service will check phone numbers to let you know if a call might be a scam or spam, and it’ll once again alert you via the ‘incoming call’ screen if we think it is. It will be available to those on a Pay Monthly custom plan or SIM Only plan. More on this soon, though 😊

 

Check HERE for more info.

 

We’ve also composed some handy FAQs about the service rollout below:

 

Q: Do I need to do anything to activate Brand ID and Call Defence?

More info
A: No – they’ll be switched on automatically.

Q: Will I get Brand ID and Call Defence when roaming abroad?

More info
A: These services run on the O2 network, so you’ll need to be in the UK for them to work.

Q: Will all calls from legitimate businesses be labelled?

More info
A: No – Brand ID is powered by Hiya, and only companies that have an agreement with them will be labelled. So, you might get calls from genuine businesses that aren’t labelled. Please remember, you should always be wary when giving any personal info over the phone, and if you’re ever worried, just hang up.

Q: Will all scam and spam calls be labelled when Call Defence is rolled out?

More info
A: No – our services are constantly improving, but we can’t guarantee that all scam and spam calls will be labelled. You should always be wary when giving any personal info over the phone, and if you’re ever worried, please hang up.

Q: What should I do if I’ve received a call from a business that’s been incorrectly labelled?

More info

A: Please get in touch with the incorrectly labelled business directly. Then, they can sort things out with Hiya.

 

*Hiya app must be downloaded for logo to appear.

 

Legal Stuff:

 

Consumer:

 

Brand ID and Call Defence: Pay monthly customers only. Brand ID available on Android devices from June 2024, iOS devices to follow later in 2024. Call Defence also available later in 2024. Call labelling services for incoming calls on O2’s UK network only. Brand ID labels companies registered with our service provider Hiya. Call Defence helps detect potential suspicious calls, but we can’t guarantee that all spam or scam calls will be labelled. O2 accepts no liability for third party fraud.

 

O2 Business:

 

Brand ID: Brand ID is available on Android from June 2024, iOS Devices to follow later in 2024.  Call labelling service for incoming calls on O2’s UK network only. Brand ID shows companies registered with our service provider Hiya. No solution can guarantee to prevent 100% of unwanted calls. O2 accepts no liability for third party fraud.

 

You can also find more help and advice on protecting yourself against Fraud in our Vishing, Smishing & Phishing Megaguide

 

Stay safe 🔐

 

 

 

 

iPhone 15 Megathread //  Don't fall for scams  //  How to get Volt benefits
Contact us on Social MediaFacebook // Twitter // Instagram

 

Message 1 of 25
5,314 Views
24 REPLIES 24

Cleoriff
Level 94: Supreme
  • 124446 Posts
  • 828 Topics
  • 7524 Solutions
Registered:

@Oxygen87 wrote:

@Cleoriff I feel left out, O2 haven’t text me about it lol


Probably over the next week @Oxygen87 😉

Veritas Numquam Perit

Girl in a jacket
Message 21 of 25
365 Views

TallTrees
Level 50: Versatile
  • 11057 Posts
  • 120 Topics
  • 364 Solutions
Registered:

Received text today.  Hope this is successful but every little helps ☺️



HAPPINESS IS BEE SHAPED

Message 22 of 25
352 Views

Oxonian
Level 32: Blockbuster         
  • 7860 Posts
  • 157 Topics
  • 25 Solutions
Registered:

I haven't had a text either @Oxygen87 ; are you, like me, on PAYG ? 

 

If so, please see message 8 above from @Dave-O2 ! 👍

Message 23 of 25
309 Views

Oxygen87
Level 13: Prompter
  • 263 Posts
  • 71 Topics
  • 5 Solutions
Registered:

@Oxonian @No, I’m on Pay Monthly but still not had the text yet.

Message 24 of 25
294 Views

Oxonian
Level 32: Blockbuster         
  • 7860 Posts
  • 157 Topics
  • 25 Solutions
Registered:

Well hopefully @Oxygen87 as a Pay Monthly customer you will get your text in the next few days. 👍

Message 25 of 25
260 Views