Contract

[Dfcn]

36 month contract on a new phone, that's a whole additional year in comparison to other providers who charge the same/if not less. Doesn't seem competitive or am I missing something??

[gmarkj · Accepted solution]

People can choose the length of their contract depending on their circumstances.
o2 are not the first to offer this: i think sky or virgin do too.

[Cleoriff]

@Dfcn 

For some people the 36 month contract is the reason they join. It reduces the monthly payment to something affordable to them.

[jonsie]

With the extorniate price of new phones now the only way for some people to afford one is over a longer period of repayments. With a top end phone over a £1000 many parents with  children all wanting phones choose 36 months.