O2 teams and Fan Fair Alliance to tackle secondary ticketing abuse

[Martin-O2]

Hey everyone, 

Ticket touting has become an increasingly frustrating part of going to see live music and events over recent years and the 74% of the UK population think online ticket touting is becoming a major concern for music fans. 

To solve this increasing problem O2 has teamed up with the Fan Fair Alliance to put customers, gig goers and music lovers first in the ticket resale market. To do this O2 will be introducing a series of measures to Priority Tickets in order to minimise abuse of the system. 

• Updating Priority Tickets terms and conditions to reflect recent changes to the Consumer Rights Act, ensuring tickets are for individuals and not businesses

• Working with our venue partners to monitor all pre-sale purchases

• A regular cleanse of the Priority Ticket database to remove individuals who no longer meet the minimum criteria and/or abuse the service

• Providing FFA advice to O2 customers in order to help them make informed ticket purchasing decision

You can check out the full details over on The Blue and please let us know what you think of the new measures to clamp down on ticket touting below! 

[jonsie]

It's not before time @Martin-O2

Does this mean an end to Priority tickets being sold at hugely inflated prices on eBay within minutes of the ticket office opening?

[Cleoriff]

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@jonsie wrote:

It's not before time @Martin-O2

Does this mean an end to Priority tickets being sold at hugely inflated prices on eBay within minutes of the ticket office opening?

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I wish that could be controlled @jonsie. though I can't honestly see a way of doing it.... unless tickets were stamped with LARGE PRINT...NOT FOR RESALE?

[viridis]

Erm correct me if I'm wrong...
ALL priority customers have a smartphone?
ALL priority customers have the priority app?
They literally must do..
So why not QR code ticket delivery in app?
Immediately ends the resale.

[Glory1]

Good idea @viridis. What do you think @Martin-O2, can it be done?

The resale value of gig tickets are ridiculously inflated and it's the real fans that are always the losers.

[viridis]

It can be done, priority already has delivery system and could incorporate fingerprint authentication.
It would be a complete fix in one move

[jonsie]

As long as the QR couldn't be forwarded to another number .Not everyone has a phone with fingerprint authorisation.

[viridis]

Pin is just as secure.
If they made the qr only visible to that priority app attached to that users number, it would be a complete breakthrough in ticket delivery, I can jump on a plane using in-app QR codes, as long as the delivery is secure, why not?

[viridis]

Could create a new priority menu choice "your purchases"

In there, enter o2 password or o2 app pin, and it shows the code.

It would also be quicker, considering most of these concerts are at O2 venues, it would be another perk  faster entry via scan.

Lots of potential that in reality wouldn't take too much work.

[jonsie]

Great idea @viridis, yes a pin would work great....