O2 teams and Fan Fair Alliance to tackle secondary ticketing abuse

[Martin-O2]

Hey everyone, 

Ticket touting has become an increasingly frustrating part of going to see live music and events over recent years and the 74% of the UK population think online ticket touting is becoming a major concern for music fans. 

To solve this increasing problem O2 has teamed up with the Fan Fair Alliance to put customers, gig goers and music lovers first in the ticket resale market. To do this O2 will be introducing a series of measures to Priority Tickets in order to minimise abuse of the system. 

• Updating Priority Tickets terms and conditions to reflect recent changes to the Consumer Rights Act, ensuring tickets are for individuals and not businesses

• Working with our venue partners to monitor all pre-sale purchases

• A regular cleanse of the Priority Ticket database to remove individuals who no longer meet the minimum criteria and/or abuse the service

• Providing FFA advice to O2 customers in order to help them make informed ticket purchasing decision

You can check out the full details over on The Blue and please let us know what you think of the new measures to clamp down on ticket touting below! 

[gmarkj]

Smashing idea that only requires some work from the company(ies) involved...

[Cleoriff]

Yes it is an excellent idea @viridis. Here's hoping this is fed back to the Priority team and others involved.

It would prove they are only interested in the benefits being available to true O2/Priority members.

[Martin-O2]

@jonsie I'm sure it's going to be difficult to stamp out expensive resales completely but hopefully these new measures will help to reduce to the amount.

@viridis I really like your idea! I'll pass it on to the Priority team.