on 09-05-2017 04:31
All good for O2's sales figures, whether they supply goods or not, they have the money up front. Despicable practice with no regards to customer circumstances but even so, it wouldn't be unforgivable if you could simply phone up, cancel and get your money refunded as quickly as it was grabbed.
on 09-05-2017 08:46
Complaints to your local Trading Standards office may force legislation to be implemented.
There is also the possibility that it contravenes product advertising guidelines, in which case the Advertising Standards Authority may be interested >>>> https://www.asa.org.uk/make-a-complaint.html
Also note to @MercedesS ......perhaps O2 would be interested in this service >> https://www.asa.org.uk/advice-and-resources/website-audit-information.html