How do I know where this message from o2more is real?

[reub5ter]

This message looks like a scam to me.

I suspect it isn't, but how would a customer be expected to know this? 

There is nothing in this message as far as I can tell, that verifies it as being genuinely from o2. 

[Anonymous]

@reub5ter Delete it to be safe but you can untick your marketing preferences in your myo2 under contact preferences 

[reub5ter]

Yes I know. 

I'm saying it's bad practice from o2 to do this at all. 

[jonsie]

mmn....with a link like that it would look like a scam until you get to the last two words, O2 More! It is a genuine text but is indeed terrible practice to include an outside link.

[reub5ter]

Got another one today. I'm going to complain to ofcom. 

"with a link like that it would look like a scam until you get to the last two words, O2 More!"

Putting the text "o2 more" in the message in no way confirms that it's genuine. This appallingly unsafe. 

[Anonymous]

OFCOM will not do anything based on one persons say so & 2 text messages. Have you untucked your preferences like I previously suggested? Please use the complaints process below

https://www.o2.co.uk/how-to-complain