Well if o2 had brought out the tarrif and handset prices I may well have been willing to change to the new contracts with 'the works' 1GB of data. I do not care about calls and texts, so was willing to see what o2 could give me for £30pm, the 100 min and 1G Bdata works package would have been fine.
But the thing is I needed to know was what the handset would cost, as I wouldn't be paying much I would imagine it would be about £400, but as you never released any prices I went straight to Apple and bought it outright. I thought this might happen which is why I told folks on this site a year ago that I would skip the IP4 and save for the next one.
Well the time is here, I will stick with o2 as it is not harming me and I am using your rules to my advantage, (keeping unlimited data) but I think you have scored a massive own goal this time with folks leaving for guaranteed deals.
(Yes Adam, I know o2 do not routinely monitor here but we can all have a rant now and then)