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But that was baaaaad lack of knowledge too, telling people only first 2000 get a tablet causes a sense of urgency.
Then, no one would confirm how the first come is determined.
Then it was announced it would be first to enter details on page, more urgency
Then no one had a clue when the actual phones were coming because live chat kept telling people they were delayed, all sent out, not released til following Monday, black sold out so no more dispatched.
Then site was not active, Sony said up to O2, o2 said up to sony.
Then it was 3 weeks before we heard a thing.
Then no seemingly order to the claim processing.
Then live chat telling people all the emails had been sent out. (no, not finished for another week)
I could go on but,,, yaknow
Then, no one would confirm how the first come is determined.
Then it was announced it would be first to enter details on page, more urgency
Then no one had a clue when the actual phones were coming because live chat kept telling people they were delayed, all sent out, not released til following Monday, black sold out so no more dispatched.
Then site was not active, Sony said up to O2, o2 said up to sony.
Then it was 3 weeks before we heard a thing.
Then no seemingly order to the claim processing.
Then live chat telling people all the emails had been sent out. (no, not finished for another week)
I could go on but,,, yaknow
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Aka: a good time to forget to pay Internet bill.
As usual here are the terms and conditions, for future use, for anybody searching for help regarding this promotion. Hope this helps 
Free Fitbit with purchase of any Samsung Galaxy S6, Samsung Galaxy S6 edge or HTC One M9 Offer terms and conditions
- The Offer is open to UK and Northern Ireland customers who are over the age of 16 (with parental consent if under 18) (“Eligible Customers”) who purchase a Samsung Galaxy S6, Samsung Galaxy S6 edge or HTC One M9 from O2 between 00:00:00 20 March and 23:59:59 6 May 2015 or while stocks last (“Offer Period”) and redeem the Offer by 5pm on 29 May 2015 (“Redemption Date”).
- Eligible customers who purchase a Samsung Galaxy S6, Samsung Galaxy S6 edge or HTC One M9 from O2 during the Offer Period will be eligible for a free Fitbit until the Redemption Date (“Offer”).
- The FitBit must be redeemed by the actual purchaser of a Samsung Galaxy S6, Samsung Galaxy S6 edge or HTC One M9 via the redemption website www.o2fitbitoffers.co.uk by following the redemption instructions by the Redemption Date (“Redemption”).
- This Offer is subject to the availability of the Fitbit at time of your order during the Offer Period. Once they’re gone, they’re gone.
- No applications from organised groups, third parties, or agents, will be allowed. Incomplete Redemption or Redemption that is not in accordance with instructions will be rejected.
- All cases of any goods forming part of this Offer (being FitBit, a Samsung Galaxy S6, Samsung Galaxy S6 edge or HTC One M9 and any other accessories) being damaged upon delivery to the customer must be reported to O2 within 24 hours.
- Agencies and other parties professionally connected with the O2 are excluded from the Offer but O2 employees may take advantage of the Offer in their personal capacity.
- If you cancel your order or return your Samsung Galaxy S6, Samsung Galaxy S6 edge or HTC One M9 under our returns policy you will no longer be eligible to participate in the Offer. If you have already received the Free Fitbit when you return your Samsung Galaxy S6, Samsung Galaxy S6 edge or HTC One M9 under our returns policy, you must also return the Fitbit, unused and in its original packaging, in resalable condition, to the channel in which you purchased it in. If the FitBit is damaged and such damage is as a result of your own neglect, mishandling or maliciousness, or if you fail to return the FitBit to O2 You will be liable to pay O2 a sum equal to the full value of the FitBit when new and selling at full price.
- You will be delivered your free Fitbit when you have completed Redemption. Please allow up to 14 days for delivery from the date of Redemption.
- You should retain a copy of you receipt(s) as proof of purchase.
- In the event of unforeseen circumstances O2 reserves the right to substitute the free Fitbit for an alternative of equal or greater value. In the event of any dispute O2’s decision is final. No correspondence will be entered into.
- The FitBit is as stated and is non-transferable and cannot be exchanged. No cash alternatives are available.
- O2 reserves the right to withdraw this Offer at any time.
- By participating in the Offer, all customers will be deemed to have accepted and be bound by these Terms and Conditions and consented to the transfer of their personal data to the Data Controller for the purposes of the administration of this Offer and any other purposes to which the entrant has consented. All Redemption instructions form part of the rules.
- Any personal information, including, without limitation, your name, age, address (including postcode), mobile phone number and/or email address will be used solely in connection with this Offer and will not be disclosed to any third party except for the purpose of this Offer (including subsequent promotions as stated in these Terms and Conditions).
- If any provision of these Terms and Conditions is held invalid by any law, rule, order or regulation of any government, or by the final determination of any court of a competent jurisdiction, such invalidity shall not affect the enforceability of any other provisions not held to be invalid.
- You are responsible for any costs or expenses incurred by you as a result of participation in the Offer
- The FitBit is supplied with a warranty from the manufacturer. It is your responsibility to contact the manufacturer or visit the manufacturer’s website in order to register your FitBit for the full manufacturer’s warranty. No other warranty is provided.
- These terms and conditions shall be governed by English law and the English courts shall have exclusive jurisdiction.
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I have already linked the terms and conditions but the issue is that the redemption site loops to the shop landing page. This may well be because the release date isn't until the 31st March.
