I'm just going to wait until the mad rush has died down, see if the phone is actually any good (customer reviews are far more useful than biased website reviews), and then make my choice.
As for the "see if it's actually any good" bit - take the HTC EVO 4G as a good example. People were climbing over themselves to get their hands on one - and now it turns out that a large number of them are fraught with problems and issues.
Just my opinion, but I don't see the point in rushing out to get something on launch day and having all the stress that goes with it, just so I can be the first of my mates to get one!