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Upgrade prices

Phil150
Level 1: Joiner
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Why are package prices for new customers cheaper than upgrade prices?

 

Also, why are even the new customer prices dearer than equal (or better) packages offered by other networks?

 

I'd like to upgrade to a new device and package but its far cheaper to just move to another network.

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MI5
Level 94: Supreme
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@Phil150 

There is no difference between upgrades and new customers if going direct with O2 but resellers such as Mobile phones direct can offer discounts as they get paid a commission by the networks which they pass on.

I have no affiliation whatsoever with O2 or any subsidiary companies. Comments posted are entirely of my own opinion. This is not Customer Service so we are unable to help with account specific issues.

Currently using:
Pixel 7a (O2 & Lyca), One Plus 6 (Sfr), iPhone 12 Pro Max (Vodafone)
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