I believe this can only be applied in an 02 store on an o2 refresh which is available for all handsets from the 1/2/14 if you meet the criteria.
for O2 open what do i put in as my organisation as not taking my hospital name.
Use NHS. If it still doesnt work then try it from the browser on your mobile phone.
Track usage, upgrade and get support with the My O2 appDownload My O2