"Apple kicks off in-store iPhone upgrade event"
"As rumored earlier in the week, Apple has kicked off a new in-store iPhone upgrade program today. The company has put up signs and other marketing materials in its retail stores, and has begun emailing customers with older model handsets."
This is the first time I've seen Apple put up 'A' Boards in a high-street store promoting upgrades.
Read into this what you will.
Take into account this piece is from Stores in America so I'm not sure if these offers will appear in the Uk Stores.
I'll be visiting mine today to have a look.
Enjoy the piece in the below link.
Source ; idownloadblog
http://www.idownloadblog.com/2014/05/09/apple-kicks-off-upgrade-event/