Significantly more expensive than elsewhere

[SlippinJimmy]

Been rolling my contract on for 4 years because I had no need to change my phone, I look at the upgrade options and it's way more expensive that other sites selling the same thing

I want a Pixel 7 with 100GB data through O2. 

Your website has that at £44.64 a month for 36 months

affordablemobiles.co.uk has the same deal, network etc for approx £31 a month for 24 months

What gives. 

[Enlli]

We are all customers here so have no influence over O2 prices.

Go where you feel is best for you.

Buy through Affordable Mobiles and you will be on a standard tariff. That will mean you will keep paying for the handset at the end of two years unless you cancel.