O2 versus EE on roaming fees

[Oxonian]

From the website ISP Review :-

"However, such moves are not without commercial consequences for EE, since it makes rival operators and plans look significantly more attractive. For example, earlier this year O2 (VMO2) recommitted to continue their existing policy of retaining inclusive EU roaming as a standard feature on their plans (the only primary network operator to do so), which also seems to flow down to some of their MVNO providers.

That is contained in an article at :-

EE UK Hikes Monthly Roaming Fees by 150 Percent in 2023 - ISPreview UK

https://www.ispreview.co.uk/index.php/2023/11/ee-uk-hikes-monthly-roaming-fees-by-150-percent-in-202...

O2 get quite a lot of criticism on this forum and rightly so. However, maybe we sometimes lose sight of the fact that O2 often offer substantially better value for money than some of their rivals. 

[MI5]

Cost is irrelevant if you can't get coverage.

I'd rather (and do) pay more for a phone that works everywhere rather than somewhere.

[Enlli]

Since the country took back it's sovereignty and going to Europe now costs me an arm and a leg in health insurance etc, roaming is of little consequence.

And if O2 doesn't get its act together on 4G Calling it will be of little consequence to PAYG users