O2, working with Island Records and Epic Games, has today announced that London’s The O2 is now available to explore in the world’s biggest game, Fortnite, within Fortnite Creative!
This week-long celebration of the world’s most popular entertainment venue will culminate with a unique set by Leicester band Easy Life, who will virtually perform tracks from their debut album ‘life’s a beach’.
This is the first time that The O2 has ever appeared in a videogame and O2 customers have the chance to win exclusive rewards in the Priority app, including tickets to future easy life shows at O2 venues.
With much of easy life’s headline tour of O2 Academy and other UK venues this coming November already sold out, their whimsical headline performance at The O2 in Fortnite Creative presents music lovers with an early chance to enjoy an exclusive set from the UK’s top up-and-coming band. Beyond their performance in-game, easy life and Fortnite have also created a brand new, in-game-only lobby track that anyone can listen to within Fortnite after attending the experience.
The recreation of The O2 and while from the outside the iconic London landmark is instantly recognisable, users will enjoy several exciting gameplay additions inside the virtual venue, including exploring a vast new space packed with hidden rooms, backstage areas and the O2 Blueroom, where they can complete challenges to unlock exclusive in-game rewards.
The interactive music experience itself is much more than just a gig, with the band’s music and lyrics influencing the world around players during the performance. During the show, attendees will be transported to six unique areas, each inspired by a different track from ‘life’s a beach’, pulled straight from the imagination of easy life themselves.
If you're a Fortnite gamer there is a free Squeezy life spray available for use in-game. Check out the below video from Youtuber AaronIsValid for instructions on how to claim your free spray!
The unmissable mainstage performance itself starts this Thursday, 24th June at 20:30 BST. Fortnite’s global audience of millions will be able to access and enjoy the gig with friends until 23:59 BST this Sunday, 27th June, with the full performance posted exclusively to easy life’s YouTube channel from Monday, 28th June too.
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