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Posts: 74,688
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Registered: ‎04-01-2009

Re: TU Go changes its name to TU

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Posts: 5,063
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Registered: ‎19-09-2014

Re: TU Go changes its name to TU

And it means "you"......I fail to see the logic there.

If it was a word that meant nothing in any European language then I could see the logic.

Car makers have latched onto this for new car model names.
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Level 64: Magistrate
Posts: 13,338
Registered: ‎31-03-2010

Re: TU Go changes its name to TU

[ Edited ]

We're just having a civil (I think) discussion @Toby. I'm giving mine, and @PhoneDoc is entitled to give his. If you Google in quotes what @gmarkj has posted, maybe O2 might want to rethink the branding, unless they want the app to be associated with 'chaos' and 'broken', and what was also censored out.Smiley Wink

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Level 43: Bright Spark
Posts: 4,413
Registered: ‎26-03-2014

Re: TU Go changes its name to TU

Sainsbury's are also aware of the Spanish connection as that is where they get their usage.
@Bambino - I just thought it mildly amusing given the issues over the last few days. If I had thought about it much I should have guessed at that meaning. It is fairly appropriate for me given my rather hit and miss outlook!!
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Former Staff
Posts: 11,571
Registered: ‎13-08-2012

Re: TU Go changes its name to TU

Hi @Bambino,

Totally agree, discussion is always good. I'm still agreeing with @PhoneDoc on the analogy however haha. I'll always welcome discussion as you know, and I'll always have an opinion too, just like you Smiley Wink

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Level 14: Rising star 
Posts: 277
Registered: ‎31-01-2014

Re: TU Go changes its name to TU


@Bambino wrote:

Why would O2 want to establish a trademark seven years after another company already had it? I'll ask you the same question then, @PhoneDoc. What's the significance of the name? To me, it means absolutely nothing. Personally, I think your Apple store analogy is completely wrong. The name TU is mainly associated with American universities. It's also a Chinese surname. What relationship it could have with the app is beyond me. https://en.wikipedia.org/wiki/TU


 

As Toby said, it's a pretty relevant word in the Spanish language (about a dozen of the 15 countries Telefonica works in are Spanish speaking nations). So it'll be well recognised by about half a billion people. 

I work for O2 but my comments and opinions posted here are solely my own and do not reflect those of Telefonica.
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Posts: 78,726
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Registered: ‎14-01-2013

Re: TU Go changes its name to TU

TU means You or Your in Spanish. 'Mi Casa Tu Casa'  (my home is your home). Personally I see no need for a name change. TuGo always implied To Go for me....ie anywhere you go Tugo will be there (notwithstanding whether it actually works or not)....Not sure I would be happy with it changing to Tu. I have used Sainsburys for years and use their TU brand of clothing frequently

.I have had a few issues with TuGo whilst in Spain... and will be responding to your PM about this shortly @Toby

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Posts: 5,063
Topics: 113
Registered: ‎19-09-2014

Re: TU Go changes its name to TU


@PhoneDoc wrote:
As Toby said, it's a pretty relevant word in the Spanish language (about a dozen of the 15 countries Telefonica works in are Spanish speaking nations). So it'll be well recognised by about half a billion people. 

It might be me but I still fail to see what relevance "you" has to an app....whether it's in Spanish or English ?

 

For Sainsbury's TU as a clothing brand there is relevance.....clothing is a personal thing for example that well used phrase "Oh that does suit you"

"My life is a facsimile of a sham"
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Former Staff
Posts: 11,571
Registered: ‎13-08-2012

Re: TU Go changes its name to TU

You could argue that 'you' are in all of your interactions with friends and family. Your life and those around you make you who you are. I'm getting deep with the metaphors haha Smiley Wink

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Posts: 78,726
Topics: 705
Registered: ‎14-01-2013

Re: TU Go changes its name to TU


@Toby wrote:

You could argue that 'you' are in all of your interactions with friends and family. Your life and those around you make you who you are. I'm getting deep with the metaphors haha Smiley Wink


Nope...too deep @Toby Tu Go means YOU GO...now doesn't that sound much better....? Smiley Very Happy

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