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TU Go changes its name to TU

Toby
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Hi guys,

 

Those of you who use TU Go may soon see some changes to the app's branding name and the look of some pages in the near future.

This is because the app is enjoyed around other parts the world as well as in the UK, where it has been known as simply TU for a while now in certain areas.

This wont change how the app works in terms of functionality and charges, but you may see a cosmetic change :).

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jonsie
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Beenherebefore
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And it means "you"......I fail to see the logic there.

If it was a word that meant nothing in any European language then I could see the logic.

Car makers have latched onto this for new car model names.
"My life is a facsimile of a sham"
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Bambino
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We're just having a civil (I think) discussion @Toby. I'm giving mine, and @PhoneDoc is entitled to give his. If you Google in quotes what @gmarkj has posted, maybe O2 might want to rethink the branding, unless they want the app to be associated with 'chaos' and 'broken', and what was also censored out.:smileywink:

I DO NOT WORK FOR O2



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gmarkj
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Sainsbury's are also aware of the Spanish connection as that is where they get their usage.
@Bambino - I just thought it mildly amusing given the issues over the last few days. If I had thought about it much I should have guessed at that meaning. It is fairly appropriate for me given my rather hit and miss outlook!!

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Toby
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Hi @Bambino,

Totally agree, discussion is always good. I'm still agreeing with @PhoneDoc on the analogy however haha. I'll always welcome discussion as you know, and I'll always have an opinion too, just like you wink

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PhoneDoc
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@Bambino wrote:

Why would O2 want to establish a trademark seven years after another company already had it? I'll ask you the same question then, @PhoneDoc. What's the significance of the name? To me, it means absolutely nothing. Personally, I think your Apple store analogy is completely wrong. The name TU is mainly associated with American universities. It's also a Chinese surname. What relationship it could have with the app is beyond me. https://en.wikipedia.org/wiki/TU


 

As Toby said, it's a pretty relevant word in the Spanish language (about a dozen of the 15 countries Telefonica works in are Spanish speaking nations). So it'll be well recognised by about half a billion people. 

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Cleoriff
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TU means You or Your in Spanish. 'Mi Casa Tu Casa'  (my home is your home). Personally I see no need for a name change. TuGo always implied To Go for me....ie anywhere you go Tugo will be there (notwithstanding whether it actually works or not)....Not sure I would be happy with it changing to Tu. I have used Sainsburys for years and use their TU brand of clothing frequently

.I have had a few issues with TuGo whilst in Spain... and will be responding to your PM about this shortly @Toby

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Beenherebefore
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@PhoneDoc wrote:
As Toby said, it's a pretty relevant word in the Spanish language (about a dozen of the 15 countries Telefonica works in are Spanish speaking nations). So it'll be well recognised by about half a billion people. 

It might be me but I still fail to see what relevance "you" has to an app....whether it's in Spanish or English ?

 

For Sainsbury's TU as a clothing brand there is relevance.....clothing is a personal thing for example that well used phrase "Oh that does suit you"

"My life is a facsimile of a sham"
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Toby
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You could argue that 'you' are in all of your interactions with friends and family. Your life and those around you make you who you are. I'm getting deep with the metaphors haha wink

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Cleoriff
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@Toby wrote:

You could argue that 'you' are in all of your interactions with friends and family. Your life and those around you make you who you are. I'm getting deep with the metaphors haha wink


Nope...too deep @Toby Tu Go means YOU GO...now doesn't that sound much better....? Smiley Very Happy

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