on 25-11-2020 10:28
- Approx 41% of all participants named a category with variations on the theme ‘home’ e.g. ‘at home’, ‘from home’ etc. This increases to 63% for results from similar categories* - Although we suspect this is influenced by the pandemic, we feel it would be a useful addition moving forward in the long term. The current term ‘online’ wasn’t mentioned once.
- We saw approx 32% create a category for getting ‘out’.
- ‘Shopping’ was named as a category by approx 41% of all participants. As point 1 above, this increases to 69% when looking at similar categories* - This is a current category and helps validate its position.
- Approx 16% (33% from similar categories) added ‘Wellbeing’, and approx 14% (29% from similar categories) wrote ‘health’ - Interestingly the current category name for this area, ‘unwind’ was not mentioned.
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