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Improving Prize Draws

GarethWyn
Level 2: Apprentice
  • 6 Posts
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Hi Everyone,

 

This week we’re looking to really get under the skin of Prize Draws, what you like about them, what you don’t and generally how we can improve your Prize Draw experience. 

 

We know that this is a topic of interest and we’ll be getting lots of the team focussed on Prize Draws in the coming weeks. Your feedback is going to be really helpful for us to focus on the right areas, aiming to enhance your experience. We’d be keen not only to hear your feedback but any ideas you have too, no matter how big or small. 

 

Talking Points

  • How often do you take part in prize draws?
  • Do you take part in all Prize Draws or are there specific ones you look out for (if so which)?
  • If there was one thing you would change about Prize Draws, what would it be?
  • If there was one thing you would keep about Prize Draws, what would it be?
  • What do you think and feel when you take part in a Prize Draw?
  • How would you like to be told that you’ve won/lost?
  • Would you rather have the option of Prize Draws and potentially not win something, or not have them and have something else? If so, what would your prefer to have?
  • If you don’t take part in Prize Draws, please explain why.
  • Any other comments.

Prize Draws.png

We’re look forward to reading your feedback!

 

Thanks, 

 

Gareth

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pgn
Level 55: Good Authority
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Let's start with this typical scenario:

Merged_document (1).png

Now the questions:

  • How often do you take part in prize draws?

As I encounter them - daily for 5 days in the case of Priority, and any others on the go in the app when something prompts me to open it and look...

 

  • Do you take part in all Prize Draws or are there specific ones you look out for (if so which)?

For prizes that do not involve travel outside of about 100miles from home, I am in. Others, unless the prize itself is a trip or a holiday, well - I might look into it and decide I don't want a weekend in the Cotswolds, for example.

  • If there was one thing you would change about Prize Draws, what would it be?

Change the website that you go to to see who the winners are... 

 

  • If there was one thing you would keep about Prize Draws, what would it be?

The variety - draws are good of they change now and then.

 

  • What do you think and feel when you take part in a Prize Draw?

"It could be me...!"

 

  • How would you like to be told that you’ve won/lost?

On screen, in e-mail - or in person if the prize is a big'un!

 

  • Would you rather have the option of Prize Draws and potentially not win something, or not have them and have something else? If so, what would your prefer to have?

Who doesn't like a good prize draw? 

 

  • If you don’t take part in Prize Draws, please explain why.

Not applicable - I am in!

 

  • Any other comments.

Prize draws build expectation, only to give you an impersonal "you lost" screen - "Meh". How many have won, how long ago was the last prize won - so much scope to engage people, squandered...😨

WhatIWonNotCS

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gmarkj
Level 55: Good Authority
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So here we go...

  • How often do you take part in prize draws?
    • Most of them, depending on the prize and if it is something I or a family member would be interested in
  • Do you take part in all Prize Draws or are there specific ones you look out for (if so which)?
    • I don't look out for anything specific but do enter most - recently the Mo Gilligan show, the England rugby games, the screening of Ghostbusters Afterlife and the Northern Lights have all been entered.
  • If there was one thing you would change about Prize Draws, what would it be?
    • My luck! It is not the easiest to see who actually won. While knowing it wasn't me it would be good to see that someone won the prize, so a link to the winners would be nice.
  • If there was one thing you would keep about Prize Draws, what would it be?
    • The variety of prizes is good so there is plenty for different people. Maybe include some smaller prize draws so that more people could win, or a "booby prize" now and again (something like a stress ball) that more people would get so even if you don't win the main prize you get something for entering.
  • What do you think and feel when you take part in a Prize Draw?
    • Fingers crossed it's me, but I don't get my hopes up as over the years the priority draws haven't shined a light on me yet...
  • How would you like to be told that you’ve won/lost?
    • Depends on the size of the prize. A notification in the app to say I've won to start, and then a call or email to follow up with what the prize is.
  • Would you rather have the option of Prize Draws and potentially not win something, or not have them and have something else? If so, what would your prefer to have?
    • I think the prize draws are a fun way to interact with customers and give something back just perhaps expand the number of winners so that more can experience that.
  • If you don’t take part in Prize Draws, please explain why.
    • n/a
  • Any other comments.
    • As mentioned already, a screen with a link to a list of winners would be nice.
    • Maybe some information about how many people entered?
    • Links to other screens in the Priority app - say discounted tickets if the draw was for free tickets?

 

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