Why is it cheaper to cancel my contract and start again.

[Keelan-w]

This really annoys me.

Why do you as a company not offer the best prices to your current customers. Why do we have to look at comparison sites and see you are offering it cheaper on there. Is it because you think people are daft enough to just keep renewing there contracts with you, even though you as a company know its cheaper to sign up again and cancel. Or cancel and take there business else where. This really frustrates me how you really don't appreciate your customers enough to give them a honest price. 

[MI5 · Accepted solution]

@Keelan-w 

Third parties get kick backs from the networks which they use to discount contracts and drive sales.

The networks still win either way but you miss out on perks that are available when buying direct.

The choice is there for everyone to decide what's best for them.