Why can I upgrade cheaper elsewhere

[Anonymous]

I spoke to someone on live chat yesterday about early upgrade, I told them I was offered a better deal at cpw than what I was currently offered with O2, they then went away and came back with a counter offer, but each time they did, they still didn't beat what I was offered, I have since have had a little shop about and I can get an iPhone 6 with 1gb data unlimited texts and calls, no upfront cost £32.50 pm, O2 offered my this at £36 pm with an upfront cost of £129.99, I don't understand why they can't look after there loyal customers

[Cleoriff]

This is probably due to O2 being the only network that offers the Refresh tariff.

(Paying for handset and airtime seperately) This appeals to many people

http://www.o2.co.uk/refresh

[perksie]

You can often get a better deal away from a main supplier, you just have to choose the best deal for you.

Loyalty doesn't exist much these days.

[Anonymous]

It's because the handsets are subsidies with incentives to lure you in but beware of hidden charges like insurance