Beware misleading data roaming advertisement

[chriscross]

http://international.o2.co.uk/internationaltariffs/travelling_abroad

Says……
<<
Relax, when in Italy,
you're on O2 Travel
It costs just £1.99 for a day's worth of data.

Pay Monthly customers, There?s a connection charge of 50p when you make or receive calls between countries in Europe, then it's free to talk for up to 60 minutes.

Text messages cost 8.5p per message
(It's always free to receive texts).
Learn more
>>

My issue is with “£1.99 for a day’s worth of data"; it's a grat headline which clearly suggests roaming data is sold by time; the fact that it only allows 15 Mb isn't referenced at all in the add, nor in the text notification I received when I landed in Milan, and it's buried quite deep in the T&Cs.
The ad & text should both draw attention to the data limit.

[Anonymous]

Yes I agree it should be clearer especially as they recently changed it from 25mb to 15mb for the same price

[Anonymous]

That's it? 15MB for 1.99? No wonder I was out of luck after using Google maps about 3 times a day!!! Pathetic... In fact disingenuous doesn't begin to cover it as presumably if you get up to a reasonable amount it works out as pricey on re-ups as you would have paid on the old tariff... NIIIIIICE work o2!