About a Tweet I Just Saw from @O2

[Anonymous]

O2 just tweeted the following:

High five! On O2 Refresh your bills are automatically halved once you've paid off your phone: http://o2.uk/refresh  

I am on O2 refresh and it says I have about £280 left to pay on my phone but can settle early for £200. My airtime is £12.32 per month and I am on O2 600 24 month, so if I paid the £200 would my bill be £6.16 permonth (if I don't incur further charges)?

Or is it misleading people to think that and infact the halving comes from only paying the airtime and not both air timeand device?

[MI5]

Priceless

[perksie]

I'll be surprised if the ASA don't take this up.

[Anonymous]

You REALLY couldn't make it up. ...... can you?

[viridis]

"However there is nothing on the website that states it halves to 50%"
That there is golden.

[jonsie]

Im sure come Jan 1st it will feature as one of the quotes of 2015! 

[MI5]

@Toby have you seen this 

[Cleoriff]

The words *thick as mud* and *stupid twonks* springs to mind....Mwahahaha

[Anonymous]

Someone somewhere is paid A LOT of OUR money to think these things up.

Again I suggest o2 head of marketing thinks seriously about their future.

[jonsie]

Yep, the way it looks, the 63% benefitting from this, in miniscule type as a footnote, would appear to be an ass-covering afterthought....

[Anonymous]

Stating 63% get their bill halved, the advertising states your bill WILL halve once you pay off the device.

So in my opinion o2 should discount to the 37% who don't see a 50% reduction to ensure they do.