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Why are O2 Pay and go phones more expensive than anywhere else?

thehangryguy
Level 1: Joiner
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They are even more expensive than the manufacturers.

 

Example. Pixel 4a £279 every where else, iPhone SE £399 everywhere else.

 

Is there any particular reason for this?

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MI5
Level 94: Supreme
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Because they can.

I have no affiliation whatsoever with O2 or any subsidiary companies. Comments posted are entirely of my own opinion. This is not Customer Service so we are unable to help with account specific issues.
Please select the post that helped you best and mark as the solution. This helps other members in resolving their issues faster. Thank you.
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madasaf1sh
Level 78: King of Kings
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@thehangryguy 

 

Because they have made the business decision to charge more for handsets, the price set by the manufacturers is the MSRP (Manufacturers Suggested Retail Price), and if going PAYG you should 99% of the time buy sim free... 

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iPhone 16 Pro Max - o2 and Spusu
Galaxy Z Fold 6 - Mozillion
iPad Pro 11 M4 - Three


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This is not customer services and we dont have access to your account
I do not work for o2 or any VMo2 /Telefonica/Liberty Global Company
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