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Sounds crazy but there's no such thing as "free".
Sounds like some clever marketing con to me.....
It's the way data is used unfortunately. Your basic data is used first, the any bolt on or rolled over data and then the free data (which is a 'virtual' data. meaning it doesn't show anywhere on your account). If you only have a limited time to use it then it's practically pointless. But of course it's free