I looked at a handset upgrade today. I fancy an XDA Serra, price is shown on the on-line upgrades section as from free, yet click to see the tariffs that the handset is free with and there are none.
Elsewhere on the site it says upgrade customers get the same deals as new customers, but the cheapest I can get the upgrade handset for is £97. But a new customer can get it for £49 on the same tariff I have selected.
Other handsets I have looked at are not even available as an upgrade, yet are available to new customers.
Same deals? In your dreams O2.....