There been a lot of talk about the updated O2 Refresh promotion which is rightly seen as innovative approach to the old issue of being tied into a 24 month contract.
I was having a lie in earlier and I was thinking about tackling the issue from the opposite direction.
How about...
Offering a Pay In Advance option where the customer pays in advance for the handset in full and also a 24 month deal which includes a say unlimited calls with 100GB of data. It would of course have to work out cheaper than buying a handset off line then getting 2x12 month SIM only deals or letting a SIM only run for 24 months in total.
The customer would benefit from from having an overall cheaper deal over 24 months , no monthly payments to worry about ( unless they’ve accessed services outside O2’s normal usage) .
O2 benefit from having the money upfront, almost zero credit risk and seen to be offering an innovative solution.
Perhaps O2 might give me a reward for this suggestion...🤤
