I've been wondering that if or when the merger of O2 and Virgin Media takes place, what should they call it?
Some people think both brands should stay but I think this is pointless.
Some think calling the whole thing O2 is better.
I personally think they should dump the Virgin brand as it costs a lot of money.
Since Liberty now own the surviving Cable and Wireless company, the Cable and Wireless brand could be brought back.
I think O2 would be the best brand to use for all services from mobile to Cable TV