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New phone

Matey
Level 1: Joiner
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Why are contract prices cheaper than if you purchase a phone in a store??

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pgn
Level 78: King of Kings
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Because your contract spans 2 or 3 years, spreading the cost out each month until it is all paid off, @Matey.

https://www.o2.co.uk/help/pay-monthly/o2-refresh-explained

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jonsie
Level 94: Supreme
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Always best to purchase online

Same as any other store bought goods from anywhere, overheads and staff wages etc

 

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Enlli
Level 70: Enigma
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Depends how and when you buy. Biding your time and checking deals brings some surprising results.

My S23 plus bought 1 month after release was cheaper than the present 3 year deal currently on O2.

 

This is not O2 and we are all customers here similar to yourself and cannot answer account type queries.
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