Just stop lying about the iPhone 6~

[Anonymous]

So, having read through the "iPhone6 long wait" thread with currently over 400 responses, I see a common denominator. It's not unique to O2 but since we are O2 customers let's talk about it.

O2 has had lots of experience with iPhone launches UK. They were after all the first to launch iPhone in the UK and still probably ASAIK the only ones to do Visual Voice Mail properly.  Knowing whay they do and knowing Apple the way they do the question we need to ask ourselves is:

• Did they underestimate the demand for the new iPhones?
• Was it due to stock shortage?
• Was it due to O2 pushing the extremely popular Firethingy from Amazon? - sigh -

Let's look at these issues.

Could they have underestimated the demand for the iPhone 6~?

I believe they did but why? A company as big as O2 and with as much bigdata as O2 should surely have been able to get some very clever statisticians and finance people to provide them with projections as to what the demand would have been like and how they should have prepared for the launch.

Now, once these clever people had done their reports and handed it to the MPWM, he/she should have taken it, torn it up, shouted at them, reduce their perks and then chase them out his office. Anyone with a bit of intelligence and sense of smell knows that this launch was going to be somethine spectacular. Even Apple were taken aback by the sales of the new models. What the MPWM should have done is doubled up on the projections and then add another 20% on top of that and immediately sent the order off to Apple. 

If they had, then we would not have the situation where dozens (possibly hundreds) of people are using  these forums to come down on O2 and to tell the world about how they have been lied to time and time again regarding stock availability. 

There can be few things as frustrating as being told one thing by a big company and then finding out they lied or changed their story. Instead of reading messages such as "They said they would deliver three weeks ago but still haven't" etc we could have people excited that their shiny new iPhone had arrived via courier etc.

So why does this happen? Do the clever people at O2 think that we, their customers are stupid? Do they believe that they could delay the anger and frustration of being lied to day after day by promising delivery on a time scale they simply could not keep? How difficult is it for the MMWM to have the balls to come on a forum or on their website or in a newspaper ad that they expect to get their iPhone 6~ stock by mid November or whenever and then have an online system that takes different parameters into consideration when deciding who gets the phones first. These parameters could include:

• How long has the customer been with O2?
• What is the average spend of this customer with O2?
• Contract / Contract Type or PAYG etc?

In the meantime they could be building their stock to reasonable levels and promote the big launch date and build excitement within the community / customers. They surely have seen how Apple does it and that the way they do it really works well. 

If we are told that we cannot have a toy until Christmas day we can live with it and wait. Telling us we getting it on Christmas day and still not having it by mid January really sucks and is not on.

We love our iPhone's. It's much more than a device. It's an obsession. It's a luxury item, it's an item of desire and passion. It doesn't make sense but it makes perfect sense. It's so much more than a phone. We are not the same as the people who rave about plastic phones. Most of all, we spend more and we demand more and lying to us is not cool.

Get your logistics sorted O2, especially for the customers of non-plastic phones but not at the exclusion of plastic phone loving people. We like those people too.

We deserve better. 

[Anonymous]

Nicely put together.

My hypothesis is O2 are told how many units they can have on certain dates.

O2 then take orders but don't stop taking orders when that amount indicated by Apple has been exhausted.

Demand then ourstrips supply.

[Anonymous]

I think that Apple underestimated the amount of 64gb models that would sell really and also mostly o2 to blame...

[Anonymous]

They should not have underestimated that. 

[Anonymous]

It's all well saying they shouldn't have but theres always problems launching phones and supplying etc.... its all down to luck it seems

[Anonymous]

We are seeing this more and more and not just with the iPhone 6 launches unfortunately!

[Cleoriff]

Interesting thoughts @Anonymous .....but then someone cynical may add that it is all a brilliant marketing ploy...

What's that saying again? 'You always want what you cant have'...sooooo lets limit stock levels after we have hyped the phone up to the masses....and keep them waiting and wanting?

This happens every year with iPhone launches....this year has been worse than ever.

Problem is O2/Apple may well have shot themslelves in the foot this year...because many people are sick of waiting and have moved to other suppliers. Some have actually given up on iPhones all together

[jonsie]

The very first mention of preorder next year and I will be linking all the threads about this years disasters.

 If people are then still foolish to preorder they can't say they haven't been warned.

People will still preorder, O2 won't learn and will still take peoples money for non existent phones they can't supply, knowingly and immorally, thank you very much.

Why on earth will next year be any different from the previous 7 years, let's get real.

[Anonymous]

Im shocked a staff member hasn't locked or removed this thread yet.

Criticising the mighty O2 & how they handle I Phone launches! A thread like this normally ends up with at least the staff edit post function working overtime or the erase thread button smoking!

Now Ill wait for the usual PM of you know who on the forum staff moaning at me as normal

[Cleoriff]

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@Anonymous wrote:

Im shocked a staff member hasn't locked or removed this thread yet.

Criticising the mighty O2 & how they handle I Phone launches! A thread like this normally ends up with at least the staff edit post function working overtime or the erase thread button smoking!

Now Ill wait for the usual PM of you know who on the forum staff moaning at me as normal

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Not going to happen @Anonymous  many times we have asked for 'threads to be merged'...and they run and run.....and run... (see you at the PM meeting...)