th fact Apple has purposely created scaristy of the iPhone 7 in which to increase the "buzz" around the launch is a joke. I mean, it can't be hard to work out from the past 9 years how much iPhone stock you need on day one to meet customer demand. Especially for the largest company on the planet.
Even when the marketing wizard Steve Jobs was around, such rumours of scarsity could be addressed by standing outside the stores from the early hours. But now you can't even do that! I think Apple have lost the plot on this lauch in a deperate bid to rectify the fall in growth of the iPhone.
Ultimately i'll always end up buying the iPhone as it's the best Smartphone by a mile but they are taking their customer's loyalty for granted so that they can maximise cashflow from the iPhone brand. If they are not careful they will destroy that loyalty and become a firm people see nothing more than a profit seeking jugernaught rather than a innovative trend setter.
I'll say it once and i'lll say it twice, this would never happen under Steve Jobs.
