I've had a look through that blog, seems o2 just paid the guy off to get rid of him, the staff have better things to do then faff about trying to win a petty court case. I completely disregard the two recordings he's made. When he called customer services he just asked very general question about whether or not o2 unlock phones for customer, naturally the agent advised yes and the customer ended the call swiftly - most likely because he got the answer he wanted. He doesn't give the agent a chance to open his account and he doesn't mention he has a Pre. Secondly, when recording the staff member in the store he says he has an iPhone, hold on here, is he confused or just telling lies to hear the answer he wants? I'd choose the latter. Oh well, I'm sure he's oh so happy now that he's had some money tossed at his feet, his poorly made phone unlocked and been shooed away.
It has set a precedent but truth is, most people can't be bothered taking it through the legal process so like Beaufighter, they throw it in a drawer. At one time I thought of buying one but thankfully the pills started to work
Seems a lot of time for a small yet pointless activity considering the phone is way out of date now (and unfortunately just after release). Not saying he had a point but most people will have either just sell the phone early and get another one of their choice or sit out the contract and get an iphone.