Apple: Falling sales

[Cleoriff]

For the first time since 2003 Apple are reporting a fall in revenue...

http://www.bbc.co.uk/news/business-36146336

[Cleoriff]

@Bambino the opening sentence in your link says it all really...

"You could be forgiven if you haven't been all that excited by Apple's new products in 2016. That's because all three of them -- the iPhoneSE, the 9.7in iPad Pro and the new 12in Macbook-- all look exactly like their predecessors".

[jonsie]

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@Cleoriff wrote:

@Bambino the opening sentence in your link says it all really...

"You could be forgiven if you haven't been all that excited by Apple's new products in 2016. That's because all three of them -- the iPhoneSE, the 9.7in iPad Pro and the new 12in Macbook-- all look exactly like their predecessors".

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Who knew.........?

[sheepdog]

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@Bambino wrote:

Apparently one of the biggest reasons for the drop is falling sales in China. There's a lot more competition out there now, and Apple have fallen behind in innovation. They can't keep churning out the same phone with minor tweaks and expect consumers to leap at it just because it has a new number.

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More like the slowdown in China's economy which results in less money available for luxury goods by the locals. When the factory down the road can churn out an equivalent for less than a third of an iPhone, there's no way you can appeal to that no matter how good your product is. Its going to get worse for any mobile manufacturer now the Chinese are in the global market. Besides, it was inevitable the brick wall of "where do you go from here" was going to be met at some point as there is a limit to what you can fit in a block of plastic/metal/glass. Its mainly the media who are obsessed with getting something different each release where is really going to be a largely unused feature for most of its short life to the average consumer.